SunTrust recently announced a program called MyCause. When the customer or business opens a new checking account, SunTrust will either donate $100 to the new customer’s favorite IRS-recognized 501(c)(3) charity or the they get a $50 gift card.

A new study commissioned by SunTrust showed nine in 10 Americans regularly donate to charitable causes; that women are more likely to give than men; and that older Americans are more generous with their cash than their younger counterparts—who prefer to volunteer time rather than write a check.

The survey, commissioned in July by SunTrust Bank, polled 2,058 adults over the age of 18 to gauge public opinions and beliefs about charitable giving in the U.S.

According to the survey, respondents were also most likely to support causes relating to their church or other religious organization (53%); to organizations that combat hunger and poverty (50%); or to provide disaster relief from hurricanes and other natural catastrophes (48%). The non-profit organizations least likely to receive donations from survey respondents were those supporting animal causes (32%); environmental issues (25%); or the arts and culture (21%). 

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